HBL

Welcome to By HBL

We help purpose-led leaders turn clarity into momentum

Rooted in wellbeing and shaped by lived experience, our support is about strategic change that transforms your business and your life — while maintaining a calm nervous system, elevating your everyday living, and reconnecting you to a sense of belonging.

By HBL is a project-driven consulting studio led by Hannah Beaumont-Laurencia, Founder of global brand Beaumont Organic, Wellbeing-led interior designer and a pioneering advocate for conscious living with over 17 years’ experience designing, advising, and shaping mindful textiles for global brands and private individuals. Rooted in the belief that our surroundings profoundly influence how we live, feel, and perform, Hannah’s work bridges design, wellbeing, and purpose.

By HBL creates a space where you can grow as a person far beyond the boardroom. Working with you — not just on the business, or your specific goals, but on who you need to become to achieve your goals and live a fulfilled life with purpose.

This is where conscious living meets business leadership.

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A Life Designed with Intention

Raised by two ambitious and loving parents, I learned early that discipline and determination create opportunity. After achieving straight A and A* grades at GCSE and A-Level — despite navigating dyslexia throughout my education — I chose to pause before university and pursue something that had long called to me: travel.

At 18, I spent four transformative months in Taveuni, Fiji, living and teaching on a remote island. It was a world away from the comforts of home. There were no en-suites, no modern conveniences — just an outdoor cold tap for a shower and a bucket for washing clothes. It was humbling, grounding and, ultimately, deeply formative.

That experience reshaped my understanding of value. I learned that beauty does not lie in excess, but in presence. That simplicity can be powerful. That space — however modest — has the ability to shape how we feel, think and live.

Travel has continued to influence my perspective, from Brazil and Japan to New Zealand and Italy. Each destination has informed my aesthetic sensitivity — an appreciation for texture, craftsmanship, light, ritual and the emotional language of spaces. These experiences underpin the way I design today.

Craft, Entrepreneurship & Purpose

Creativity has always been instinctive to me. As a teenager, I began designing and producing handbags for a local boutique, later creating bespoke garments and special pieces of my own. Fashion became a vehicle for self-expression — a study in form, proportion and identity.

In 2008, I founded Beaumont Organic, born from a desire to create contemporary clothing that was both beautifully made and ethically produced. What began as eight organic cotton T-shirts evolved into an international brand, now sold in 12 countries with a flagship concept store in Manchester and a global community of over 65,000 customers.

Building a conscious business required resilience, clarity and conviction. It also reinforced something fundamental: luxury and responsibility are not opposites. In fact, they should be inseparable.

This philosophy now defines my approach to leadership.

Interiors & Conscious Living

My journey toward conscious living was never trend-led — it was instinctive. Natural fibres, thoughtful consumption, clean materials and a respect for craftsmanship have always guided my choices.

Today, I design with refinement and meaning.

Each environment is thoughtfully composed to support both aesthetic harmony and energetic balance. I work with high-oxygen layouts that encourage flow and spaciousness, integrating clean energy principles and natural, high-vibration fabrics that feel as good as they look. Materials are selected not only for their beauty, but for their integrity — responsibly sourced, tactile, and enduring.

Our environment plays such an important role in our output. So alongside getting to know you — your dreams and goals — I encourage a deep dive into your working environment too: when and where are you most productive? How can you create maximum hours of peak-state work each week? Where are you when your best ideas come to you — and who are you with?

This Is Not a Quick Fix

It is for leaders who want to breathe life into themselves and their businesses.

Leaders who are prepared to restore and evolve with time.

Leaders who become a true aspiration to those they touch.

The Reconnection Programme

Our full-immersion, six-month coaching journey — for leaders ready to realign their business with who they truly are.

We begin with a four-hour deep dive into you: your business, your goals, and your aspirations. Where are you now — and where do you truly want to be in five years? This isn’t a standard discovery call. It’s an unhurried, honest conversation designed to surface what’s really driving you, and what’s quietly holding you back

From there, you’ll move into an intensive rhythm of one-hour sessions every two weeks across six months, where we put everything in place and begin implementing — together.

What’s included:

• A 4-hour founding deep-dive session, in person or virtual
• Fortnightly 1:1 coaching sessions across six months (12 sessions total)
• Create your personalised roadmap connecting your business goals to your working environment, energy, and daily rhythm
• Ongoing support between sessions via message, for the moments that can’t wait two weeks
• A closing reflection session to mark what’s shifted — in the business, and in you

Best suited to leaders who are ready to commit to real, structural change — not a quick fix, but a genuine six-month transformation.

The Anchor

For leaders already on track, who simply need a trusted voice from someone who has done it before.

This is a lighter-touch, ongoing relationship — a monthly one-hour session designed for founders and senior leaders facing top-level decisions without the benefit of a board to test their thinking against.

What’s included:

• One 1-hour session per month, in person or virtual
• A confidential space to think out loud, pressure-test decisions, and gain perspective from someone who has built and led a global brand
• Flexible scheduling around the moments that matter most — a big decision, a difficult conversation, a pivotal month

Best suited to small business owners and senior leaders who want an experienced, discreet sounding board — not a lengthy programme, just clarity when it counts.

Our Approach

Each project is unique and tailored to your personal needs. It is discreet, considered, and entirely bespoke. No two leaders are ever the same, because no two lives are.

Enquiries

We accept a limited number of projects each year to ensure dedicated focus and discretion.

To begin a conversation, please reach out via our contact form.